primp

Unlock your home's potential

Long Brass Key

Is your period home working for you?

Outsource the heavy-lifting involved in making your historic house more profitable and functional

We provide besoke, independent, and unbiased consultation and project management to help you to turn your home into a revenue-generating asset, or simply to make it better fit your family’s needs.


Historic houses take a lot of time, effort, capital, and expertise to to maintain. We work with you to define your problems with and requirements for your property, before designing and implementing a plan to reach your goals for your family home.

WHAT WE DO

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1. Consultation


Meet with us to discuss your drivers, anxieties, expectations, and goals for this process.


Evaluate your options before deciding which of Primp’s services fit your needs.

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2. Planning


We create a bespoke plan for your property, leveraging our expertise and contacts.


We then meet a second time to confirm the proposed changes and associated costs.

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3. Implementation


We then get to work, evaluating, engaging, and overseeing third parties, or starting work ourselves.


We will keep you abreast of our progress throughout this process.

OUR SERVICES

OUR SERVICES

PROFITABILITY


  • Evalulate and facilitate sources of income:
    • Short-term letting
    • TV and film locations
    • Events hosting
    • Property sale
  • Operational considerations to facilitate the above:
    • Financial projections
    • Decluttering, staging, and improvements
    • Evaluation of partnerships
    • PR, marketing, brand, and digital presence
    • Insurance
    • Accounting
    • Wealth management

FUNCTIONALITY


  • Redesign the space to meet your unique needs:
    • Changes to needs of homeowners, e.g. mobility needs, child-friendly, room function change
    • Review and redesign layout, furnishing, and decor
  • Improve sustainability credentials:
    • Smart home design and furnishing
    • Improve energy rating
    • Biodiversity projects
    • Grants
  • Improve your home security:
    • Physical security redesign
    • Digital security redesign

WHY PRIMP?

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Prioritising character

We do everything we can to sympathetically preserve and highlight your home's character

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Leveraging tech

We use technology to increase your security, insights, visibility, and profit margins

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Unbiased advice

We always provide impartial advice, recommendations, and introductions

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Unmatched ethics

Wherever we can do something locally, responsibly, ethically, or sustainably, we will

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Growth mindset

We strive for continuous improvement to protect your interests

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Bespoke plan

We create a custom plan for you, based on your unique needs and goals.

IMOGEN BENSON, FOUNDER

As a serial tech founder with a background in archaeology and a passion for unique period properties, Imogen founded Primp with the intention of transforming how homeowners can make the most of their homes while living flexibly.


Having grown up in and around idiosyncratic traditional houses, Imogen saw a need for a service that understood the idiosyncrasies and of a property, turning its unique history and logistical hurdles into a

unique selling point.

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